{"id":4731,"date":"2022-10-18T07:57:34","date_gmt":"2022-10-18T03:27:34","guid":{"rendered":"https:\/\/adventure.auroville.com\/?p=4731"},"modified":"2026-04-21T14:37:12","modified_gmt":"2026-04-21T10:07:12","slug":"beauty-maroma","status":"publish","type":"post","link":"https:\/\/adventure.auroville.com\/index.php\/2022\/10\/18\/beauty-maroma\/","title":{"rendered":"Beauty and Responsibility: Maroma"},"content":{"rendered":"\n<p>Being Auroville\u2019s largest unit comes with its own challenges and responsibility. We spoke with Laura from Maroma about growing their business up from a hut in Aspiration community, and about some of the socially and environmentally responsible decisions management has taken over the years.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/AspirationHuts-1024x669.jpg\" alt=\"\" class=\"wp-image-4738\" srcset=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/AspirationHuts-1024x669.jpg 1024w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/AspirationHuts-300x196.jpg 300w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/AspirationHuts-768x502.jpg 768w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/AspirationHuts-1140x745.jpg 1140w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/AspirationHuts.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Huts in Aspiration community at the time of Maroma\u2019s creation<\/figcaption><\/figure><\/div>\n\n\n\n<p>In 1977, a group of young people in their 20s from Aspiration gathered around Paul Pinthon with the aim of starting an industry in Auroville. They were inspired by The Mother\u2019s extensive commentaries on flowers and their messages \u2013 and wanted to create something beautiful. Keeping her words in mind, Paul and his team decided on incense \u2013 a popular item in the region \u2013 as the basic product, and began experimenting with the manufacturing process.<\/p>\n\n\n\n<p>Paul and his team asked for financial help from some Aurovilians who had extra means, and hired a few workers from the nearby Kuilapalayam village. They then created the first line of 12 fragrances in a hut in Aspiration, while others worked on handmade paper, silkscreen printing and packaging. After incense, they expanded to make candles and body care products such as soap and perfume.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Maroma And The Auroville Community - About Maroma India\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/fCtoqMrijnU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As the business grew, the simple <em>keet roof<\/em> huts were replaced by modern buildings made with <em>ferrocement<\/em>. At the same time, the village of Kuilapalayam also transformed, Laura says. In the beginning, Maroma helped them by digging two bore wells for the village\u2019s water needs. Economic changes are seen, for example, in the modern houses many people now have, with indoor bathrooms which weren\u2019t there before.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"716\" src=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Post-DSC_0180.jpg\" alt=\"\" class=\"wp-image-4732\" srcset=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Post-DSC_0180.jpg 1000w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Post-DSC_0180-300x215.jpg 300w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Post-DSC_0180-768x550.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Protecting the Environment<\/h5>\n\n\n\n<p>Palm oil is an environmentally disastrous component in many consumer products, linked to serious problems such as deforestation and the loss of habitat for endangered species like the orangutan and Sumatran rhino. To this day palm oil plantations continue expanding, as corporations use this cheap  oil in a wide range of foods and cosmetic products, sacrificing nature for profit.<\/p>\n\n\n\n<p>Six years ago, Maroma completely stopped using palm oil, replacing it with organic, locally-sourced coconut oil as the base for soap and body care products. Maroma receives its coconuts from the surrounding region, monitoring each step of the process as the fruits are opened and dried, and their oil extracted.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaClimate-801x1024.jpg\" alt=\"\" class=\"wp-image-4734\" width=\"421\" height=\"538\" srcset=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaClimate-801x1024.jpg 801w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaClimate-235x300.jpg 235w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaClimate-768x982.jpg 768w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaClimate.jpg 1000w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Fair Trade<\/h5>\n\n\n\n<p>As the understanding of corporate responsibility evolves around the world, Maroma felt called to become certified Fair Trade. While they were already committed to the workers\u2019 wellbeing, this required management to really take time to get up to date on current practices.<\/p>\n\n\n\n<p>Besides ensuring fair wages and worker\u2019s benefits, Maroma also has regular meetings with the workers to get their advice and suggestions on what they feel can be improved in their workspace.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaAtWork.jpg\" alt=\"\" class=\"wp-image-4735\" srcset=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaAtWork.jpg 1000w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaAtWork-300x200.jpg 300w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/MaromaAtWork-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Contributing to Auroville<\/h5>\n\n\n\n<p>It took a while for Maroma to become profitable \u2013 at the beginning the unit was barely getting by. It wasn\u2019t until 1994 that it became established enough to begin contributing money to Auroville. The first donation was to Auroville schools, and then to the Matrimandir, still under construction at the time.<\/p>\n\n\n\n<p>Later on, Auroville\u2019s Central Fund was formed, which allocates contributions in an organised way. Maroma is able to contribute regularly to Auroville thanks to a special reserve fund they\u2019ve set up, which takes 5% of all income and can also be used for renovations, employee retirement and other sudden expenses.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Incense.jpg\" alt=\"\" class=\"wp-image-4737\" srcset=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Incense.jpg 1000w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Incense-300x200.jpg 300w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Incense-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Encens d\u2019Auroville, a Maroma line of incense<\/figcaption><\/figure><\/div>\n\n\n\n<p>Laura loves being able to help Auroville through this work, and feels that her personal journey is deeply connected to Maroma\u2019s work and progress. The unit is currently working on new gift sets, and are about to launch a new line of double-scented, spiral incense sticks.<\/p>\n\n\n\n<p>\u201cNo matter what we go through \u2013 and sometimes it\u2019s very difficult \u2013 we get through it and we grow together. It has been an interesting process\u201d, she concludes.<\/p>\n\n\n\n<p>Maroma\u2019s line of incense is available at the <a href=\"https:\/\/www.auroville.com\/encens-d-auroville-incense.html\" target=\"_blank\" rel=\"noreferrer noopener\">Auroville Online Store<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Kalki_Maroma-1024x682.jpg\" alt=\"\" class=\"wp-image-4736\" srcset=\"https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Kalki_Maroma-1024x682.jpg 1024w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Kalki_Maroma-300x200.jpg 300w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Kalki_Maroma-768x511.jpg 768w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Kalki_Maroma-1140x759.jpg 1140w, https:\/\/adventure.auroville.com\/wp-content\/uploads\/2022\/10\/Kalki_Maroma.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Maroma products sold at Kalki boutique, Auroville Visitors Centre<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maroma have established themselves as experts in candles, incense and cosmetics. Laura takes us through the unit&#8217;s journey so far, discussing the decisions made along the way.<\/p>\n","protected":false},"author":1,"featured_media":4744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[1,3],"tags":[90,68,42,115],"class_list":["post-4731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-history","category-work","tag-body-care","tag-early-days","tag-made-in-auroville","tag-units-of-auroville"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beauty and Responsibility: Maroma &raquo; The Auroville Adventure<\/title>\n<meta name=\"description\" content=\"Maroma have established themselves as experts in candles, incense and cosmetics. Laura takes us through the unit&#039;s journey so far.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adventure.auroville.com\/index.php\/2022\/10\/18\/beauty-maroma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty and Responsibility: Maroma &raquo; The Auroville Adventure\" \/>\n<meta property=\"og:description\" content=\"Maroma have established themselves as experts in candles, incense and cosmetics. 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